Voilà (Sobeys)
Currently I am an Art Lead for Voilà's Toronto office where I oversee creative projects.I maintain quality and ensure campaigns and promotional materials are on-brand andeffectively communicate the goals outlined in the marketing strategy. I create high-leveldesign concepts and work with creative designers to carry those concepts intoproduction. Under supervision of the creative manager, I provide feedback and approvalsto help the team excel. I have overseen and worked on materials for the launch of theVoilà brand in the Alberta market as well as a brand refresh to implement the Longo'sbrand into the Ontario market.
2025 In-Media Campaign — "Rated Best in Overall Value"
TV/OLV 15-second ad — Internal Art Direction (Video campaign directed and executed by Sid Lee, animation production by SHED)
Out-of-home advertising
2024 Lapsed Customer Campaign
Direct Mail Piece
